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With Reflect.com a Little Pampering Goes a Long Way 

by Stacey Montgomery

While it is great to get away from household responsibilities for a little pampering by going to the beauty salon, the health club or a spa, it is also satisfying to incorporate pampering into your everyday routine. Reflect.com allows you to do so. Reflect.com is a customized beauty site formed in 1999 by Procter & Gamble and Institutional Venture Partners. Reflect.com makes everything from lipstick to moisturizer to perfume based on your profile. Even tasks that are ordinarily mundane, such as washing your face before going to bed, become mini-pampering events if you use a product designed just for you. There is something powerfully self-indulgent about a custom product. "In the new millennium, a personalized beauty dimension is more essential than ever," explains Gabrielle Mackey, Reflect.com Project Manager. "Women want and deserve individualized attention. Reflect.com is a modern vehicle, enabling women to express their own beauty and style."


To develop a custom beauty product, you fill out an online questionnaire that asks a few questions about everything from skin type to hair color. Then you select custom packaging, including a label that might say, "Stacey's Lotion." In less than 10 days, your custom product arrives. I have personally tried custom lotion, facial cleanser, mascara and lipstick. I have been happy with each. I am especially particular about facial cleansers because I have extremely dry, sensitive skin. I also have eczema. In addition to needing a product that addresses those needs, I prefer one that has a creamy, luxurious texture. Reflect.com provided me with exactly what I needed. "I chose the shampoo and conditioner without the pump so that it is easier for me to take to the gym," explains Gabrielle Mackey. "Others may find it better and more convenient to have a pump. It is the little things that all women should treat themselves to. A little pampering each day goes a long way."

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