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Reflect.com a Little Pampering Goes a Long Way
by Elizabeth Montgomery
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- While it is
great to get away from household responsibilities for a little
pampering by going to the beauty salon, the health club or a
spa, it is also satisfying to incorporate pampering into your
everyday routine.
Reflect.com allows you to do so.
Reflect.com is a customized beauty site formed in 1999 by Procter
& Gamble and Institutional Venture Partners. Reflect.com
makes everything from lipstick to moisturizer to perfume based
on your profile. Even tasks that are ordinarily mundane, such
as washing your face before going to bed, become mini-pampering
events if you use a product designed just for you. There is something
powerfully self-indulgent about a custom product. "In the
new millennium, a personalized beauty dimension is more essential
than ever," explains Gabrielle Mackey, Reflect.com Project
Manager. "Women want and deserve individualized attention.
Reflect.com is a modern vehicle, enabling women to express their
own beauty and style."
To develop a custom beauty product, you fill out an online questionnaire
that asks a few questions about everything from skin type to
hair color. Then you select custom packaging, including a label
that might say, "Stacey's Lotion." In less than 10
days, your custom product arrives. I have personally tried custom
lotion, facial cleanser, mascara and lipstick. I have been happy
with each. I am especially particular about facial cleansers
because I have extremely dry, sensitive skin. I also have eczema.
In addition to needing a product that addresses those needs,
I prefer one that has a creamy, luxurious texture. Reflect.com
provided me with exactly what I needed. "I chose the shampoo
and conditioner without the pump so that it is easier for me
to take to the gym," explains Gabrielle Mackey. "Others
may find it better and more convenient to have a pump. It is
the little things that all women should treat themselves to.
A little pampering each day goes a long way."
Over the last few years many cosmetics lines have broadened their
product lines to offer products appropriate for African Americans
and other women of color. Reflect.com takes this process a step
further. In developing its customization process, Reflect.com's
team of experts considered the many different skin tones women
have and skin care challenges that women experience. Gabrielle
Mackey explains that Reflect.com's process is the best way to
get a product that works for your individual needs: "Each
product is made for the individual needs of the customer...so
that when you answer questions regarding skin tones and 'ethnic
background' we are able to blend the shade that's right for you."
Indeed, the customization process results in over 50,000 possible
products! Have you ever been to a department store counter with
that many different products, shades and colors?
An integral part of the pampering experience that Reflect.com
provides superior customer service. If you are not completely
happy with a product, Reflect.com will re-customize it at no
charge, or refund your money. When I received my customized facial
cleanser, the pump did not work. I e-mailed customer service
and requested a new pump. I received a prompt reply that Reflect.com
would re-customize for me a completely new bottle. I was pleasantly
surprised! That is excellent customer service!!
Now is a great time to pamper yourself with Reflect.com. Reflect.com
is currently offering free mascara when you customize any product. And, shipping
is always free! Remember: "a little pampering each day goes
a long way."
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- March 1, 2001
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